We Don’t Just Plan Events—We Play to Win Your Brand Moments.
HerStory specializes in transforming your vision into memorable, high-touch experiences that move people. As a boutique agency, we combine strategic planning, elevated design, and seamless execution to create events that leave a lasting impression.
Why it works
We blend corporate-level strategy with founder-first creativity, seeing the full picture—from guest experience to sponsor value, from engagement to backend workflows. Every event is designed with the end game in mind.
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Meet the Founder
Hi, I’m Loren Smith—strategic event curator, connector, creative strategist, and poker enthusiast. I founded HerStory to help women-led brands play their hands with confidence, clarity, and impact.
HerStory was born out of a vision to create events that are more than just gatherings—they’re strategic plays that amplify stories, elevate experiences, and deliver measurable impact. I help women entrepreneurs show up intentionally, raise their stakes, and leave a legacy with every event they host.
Professional Background
With over a decade of experience leading national talent acquisition strategies across pharmaceutical, healthcare, professional services, and real estate industries, I bring a rare blend of people, process, and creative strategy to every project.
My corporate career taught me how to design experiences that spark connection, build culture, and amplify brand presence.
Passion for Events
Our love for events started internally—planning company experiences that centered on connection, networking, and team culture. I saw firsthand how strategically crafted gatherings shape both brand and people. That experience became the foundation for HerStory: taking every event from concept to flawless execution while keeping brand strategy front and center.
Our Philosophy
We believe that every event is a strategic hand of cards, and how you play it can make all the difference. From guest experience to sponsorship integration, every element is an opportunity to strengthen your brand, deepen relationships, and expand your influence.
