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You’ve taken the first step
Curating events with purpose and a community that believes in your vision must be an intentional mission. Now, it’s time to go all in. HerStory Agency turns your ideas into powerful, profitable experiences that leave a lasting impression.
Whether you’re hosting an intimate gathering, a brand activation, or a flagship summit, we curate each experience to align with your strategy and amplify your story.
Who we are
HerStory Agency is a boutique event and brand experience agency designed for women-led brands ready to play their cards right. We are more than event planners—we are strategic storytellers, brand curators, and experienced architects. Every event is executed with precision, elevated design, and a focus on impact.
Our Services
We offer signature packages designed to
elevate women-led brands
Your Opening Hand
Sit at Our Table
For founders ready to go all in with hands-on support.
Ongoing coaching and consulting to guide client teams through the event planning process. This package includes regular advisory sessions and provides templates/tools for the client to manage their own event. No direct logistics management is included in this package – the focus is on strategic guidance.
The Winning Hand
For women producing high-touch, strategic events with layered programming, vendors, and sponsors.
When the date is set and the stakes are high, you don’t just need a plan—you need the right hand. The Winning Hand is designed for founders who want an experienced partner to step in, manage the details, and execute with precision while protecting the vision.
High Stakes Play
High Impact Experience
All In Production
For legacy-building, multi-day or large-scale experiences that define your brand and grow your influence.
Experience our premium, end-to-end service. We lead every aspect – concept development, branding and theme design, sponsorships/partnerships, marketing, event collateral design, logistics, and on-site production. The client can be hands-off as we handle everything from start to finish, delivering a turn-key, high-impact event.
Get to know
HerStory
HerStory Agency (formerly The Lavish Brand Collective) exists to design and produce women-centered events that amplify stories, elevate experiences, and create impact.
We aren't simply an “event planners” we provide full event production services that cover branding, marketing, messaging, design, and the overall guest experience. This comprehensive approach goes beyond logistics; it’s about crafting a cohesive story and strategic experience from start to finish.
We changed the cards—and growth was inevitable.
HERSTORY AGENCY
Reviews
Devin Wilmott Johnson
Girls Trip Society
Kara Kimbrough
TKs Comedy Club
Misty Edomwande
Black Moms of Dallas
“Loren helped take Girls Trip Society from a bold idea to a fully realized, sold-out event experience with precision and undeniable style. Her ability to blend immersive storytelling, seamless execution, and sponsor-driven ROI didn’t just produce an event—it laid the foundation for a scalable, national brand.”
“Loren didn’t just help us manage growth—they built the systems that allowed TK’s Comedy to scale confidently and professionally. From airtight SOPs and staff training to contracts, guest flow, and corporate-ready programming, their work transformed our event operations into a polished, profitable machine.”
“Loren came in at a critical moment and transformed our Mother’s Day brunch into a truly elevated, intentional experience for Black moms. Their strategy, structure, and heart not only helped us deliver a profitable, well-executed event, but restored trust, joy, and excitement within our community.”
