explore our portfolio
Girls Trip Society
Girls Trip Society was built as a scalable, destination-inspired event brand designed to elevate how women entrepreneurs connect—moving beyond traditional networking into immersive, high-end experiences. Led by The Lavish Brand Collective, the initiative translated the signature Girls Trip Society energy into curated environments and intentional guest experiences that fostered real connection and measurable ROI. Through strategic event design, sponsor and vendor partnerships, and immersive brand activations, the team successfully launched two sold-out events with 400+ attendees while securing $17.5K in sponsorship revenue and over $26K in in-kind value. Destination-themed spaces, celebrity integration, and interactive activations transformed Dallas into a global getaway, blending storytelling, business, and celebration. The result positioned Girls Trip Society not just as an event series, but as a movement with a strong foundation for national expansion and long-term growth. This project was produced in partnership with DWJ & Co.
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WE TELL YOUR STORY
TK's Comedy Club
TK’s Comedy partnered with HerStory Agency to build the operational infrastructure needed to support rapid growth in private and corporate events while reducing risk and preparing the venue for scale. The engagement focused on designing end-to-end systems—including booking workflows, SOPs, contracts, and team training—that standardized execution and protected the business legally. Branded guest experience frameworks, vendor engagement policies, and plug-and-play event concepts elevated both internal programming and B2B client offerings. As a result, events were delivered more consistently, staff performance improved, manual workload decreased, and vendor and client relationships strengthened. The new systems enabled TK’s Comedy to successfully produce profitable corporate events for brands like RingCentral, McCarthy, and Smith Consulting, reinforcing long-term growth and operational excellence.
WE curate experiences
Urban Hydration Fresh Fest 2025
Urban Hydration partnered with DWJ Co and HerStory Agency to launch Fresh Fest, a large-scale, family-focused community festival designed to elevate brand visibility and deepen connections around clean beauty and wellness. Subcontracted by DWJ Co, HerStory Agency led event design, guest experience, vendor strategy, and activation concepts to create a premium experience that stood apart from traditional local festivals. The event featured immersive play zones, kids’ haircare stations, branded vendor booths, clear guest flow, and a cohesive journey culminating in a branded theater screening. Strategic vendor engagement, cost-saving recommendations, and centralized production management ensured both high-impact aesthetics and operational efficiency. Fresh Fest successfully strengthened sponsor and vendor relationships while positioning Urban Hydration’s festival as a scalable, annual brand activation.
WE Execute your vision
Gamechangers EX Conference - ATL & DFW
STS 1Stop partnered with DWJ Co and HerStory Agency to launch Gamechangers EX, a multi-city conference designed to deliver education, strategy, and high-impact networking across Dallas and Atlanta. Subcontracted by DWJ Co, HerStory Agency led event design, guest experience, operations, and sponsor strategy to ensure a consistent, elevated experience across both markets. A tech-forward, puzzle-inspired theme came to life through branded Solution Stations, Power Play Pods, custom badges, and interactive sponsor activations that differentiated the conference from traditional tax events. Tailored operations plans and coordinated vendor, speaker, and staff management enabled seamless execution despite complex multi-city logistics. The result positioned STS 1Stop as a leader in experience-driven professional education while establishing a scalable framework for future Gamechangers EX tour stops.
We have worked with the best
Partner with Purpose (2025)
The Challenge
Prior to this event, the client hosted an independently planned experience that fell short—resulting in full refunds and a loss in both revenue and confidence. For her five-year milestone, she needed a high-touch, brand-aligned execution to restore momentum, elevate visibility, and convert attendees into leads and partners.
HerStory Approach
HerStory Agency curated a purpose-driven brunch experience designed to reintroduce LLYP Studios with polish, strategy, and intentionality. Scope of work included:
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Event Strategy + Vision Mapping
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Sponsor & Vendor Sourcing + Communications
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Run-of-Show + Day-of Coordination
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Branded Shoot Concept & Prop Styling
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Swag Bag Production + Vendor Coordination
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Onsite Guest Experience Execution
The Experience
The event blended community, strategy, and celebration in an intimate, curated environment. Guests were welcomed with elevated branded touches—custom mic flags, styled swag bags, branded menus, signage, and curated photo opportunities. Every detail reflected the LLYP Studios brand, from premium giveaways to thoughtful partner activations, creating a seamless guest experience.
The Impact
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Restored client confidence after a previous failed event
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Secured both in-kind and vendor sponsorships to elevate the experience
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Sold out through an intentional invite-only model that ensured aligned attendance
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Produced branded content assets and social proof for future promotions
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Elevated LLYP Studios’ visibility and positioned the brand for new partnerships and opportunities
Client: LLYP Studios
Event: Brunch with Purpose – 5-Year Anniversary
Presented by: LLYP Studios
Produced by: The Lavish Brand Collective
Type: Brand-Aligned Anniversary Event + Guest Experience Strategy
Date: March 29, 2025
Location: Private Venue, Dallas, TX
Attendance: Sold Out
A Moment for Moms (2025)
Client: Black Moms of Dallas
Produced by: HerStory Agency
Event Date: May 10, 2025
Location: TK’s Comedy, Cocktails & Cuisine – Addison, TX
The Challenge
The client had experienced financial losses on past events and recently had to cancel one due to low attendance and lack of tools or capacity to execute at the level their community deserved. Mother’s Day events often missed the mark for Black moms—offering tradition but not intention. The goal: create a joyful, elevated space where Black mothers felt seen, celebrated, and restored.
HerStory Approach
HerStory Agency was hired to create structure, elevate the guest experience, and ensure the event was profitable, well-managed, and aligned with the brand’s community-first mission. Despite joining in the late stage of planning, TLBC met all KPIs and exceeded expectations by delivering a polished, intentional event that restored trust and excitement within the community.
The Experience
Guests experienced a multi-sensory Mother’s Day brunch centered around rest, beauty, sisterhood, and self-affirmation. TLBC led creative strategy, production, and guest experience design, including:
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Full run-of-show & programming strategy
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Branded mood board for vendor/sponsor alignment
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Curated vendor experience & day-of coordination
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Sponsor deliverables & activations
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Custom “Know Before You Go” guides
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Staff + volunteer management
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Visual direction and activation flow for all touchpoints
The Impact
Secured both in-kind and monetary sponsorships, delivered a profitable event that met guest attendance goals, elevated sponsor alignment and branded consistency, and generated strong guest satisfaction with social buzz online. Guests shared direct feedback that this event felt elevated compared to previous years.
Client: Smith Consulting (via TK’s Comedy)
Produced by: The Lavish Brand Collective (subcontracted)
Type: Corporate Holiday Party + Brand Activations + Guest Experience
Smith Consulting Holiday Party (2024)
The Challenge
Smith Consulting needed a holiday event that felt intentional, elevated, and engaging—not just a routine year-end gathering. They wanted to bring employees and partners together in a celebratory space that reinforced culture and connection.
The TLBC Approach
As a subcontractor to TK’s Comedy, TLBC managed the holiday party design and production, integrating branded activations, décor, and guest experience flow that reflected Smith Consulting’s values and corporate identity.
The Experience
Guests entered a festive environment filled with brand-aligned activations, seasonal décor, entertainment, and curated moments designed for networking and celebration. Every detail—from décor to activations—supported a premium guest experience.
The Impact
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Elevated Smith Consulting’s brand presence internally
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Boosted employee morale and end-of-year engagement
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Reinforced company culture through intentional design
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Delivered a professional, festive, and memorable holiday celebration
Toyota Brand Activation (2021)
Client: Toyota
Type: Corporate Brand Activation
The Challenge
Toyota wanted to host a brand activation that went beyond a standard corporate event—creating an experience that would energize employees, build connection, and increase visibility for their brand.
The TLBC Approach
TLBC curated an immersive, brand-first experience with interactive elements that reflected Totta’s culture and identity.
The Experience
From props to branded touchpoints, every detail was designed to spark connection and engagement among employees and partners.
The Impact
Boosted brand visibility internally and externally, elevated employee morale, and set a higher standard for corporate activations.
Brand Activations (2021 & 2022)
Client: Supreme Lending
Type: Corporate Brand Activation
The Challenge
Supreme Lending wanted to host brand activations that went beyond standard corporate events—creating experiences that would energize employees, build connection, and increase visibility for their brand.
HerStory Approach
HerStory Agency curated immersive, brand-first experiences with interactive elements that reflected Supreme Lending’s culture and identity.
The Experience
From props to branded touchpoints, every detail was designed to spark connection and engagement among employees and partners.
The Impact
Boosted brand visibility internally and externally, elevated employee morale, and set a higher standard for corporate activations.
Brand Activation
The Challenge
Chase needed a brand activation that would not only reflect professionalism but also create a welcoming, memorable environment for their employees.
HerStory Approach
HerStory Agency curated an immersive guest experience with intentional brand integration across props and activations.
The Experience
Guests were welcomed into a highly engaged, professional environment that highlighted Chase’s commitment to excellence while encouraging connection.
The Impact
Increased visibility among key audiences, reinforced Chase’s reputation as a trusted leader, and generated strong guest feedback on the event experience.
Client: Chase
Type: Corporate Brand Activation
Client: RingCentral (via TK’s Comedy)
Produced by: HerStory Agency (subcontracted)
Type: Corporate Holiday Party + Brand Activations + Guest Experience
RingCentral Holiday Party (2024)
The Challenge
RingCentral wanted a holiday celebration that went beyond a standard company party—an event that reflected innovation, energized employees, and reinforced their corporate culture while delivering a polished, engaging experience.
HerStory Approach
Subcontracted through TK’s Comedy, HerStory Agency designed a full holiday event with immersive brand activations, curated décor, and intentional guest flow. Vendor and sponsor coordination ensured each element aligned with RingCentral’s professional identity and festive theme.
The Experience
Employees and partners enjoyed a vibrant, holiday-themed environment with branded activations, curated décor, entertainment, and interactive touchpoints. The event balanced celebration with professionalism, providing both connection and memorable experiences.
The Impact
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Elevated RingCentral’s employee engagement and morale
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Delivered a polished, professional holiday event experience
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Reinforced the brand’s innovative culture through activations
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Strengthened relationships between employees and corporate leadership
McCarthy Holiday Party (2024)
The Challenge
McCarthy wanted a holiday celebration that reflected its values of excellence and connection, while also giving employees and partners a festive, immersive experience that felt fresh and distinct from a typical corporate party.
HerStory Approach
Through a subcontract with TK’s Comedy, HerStory Agency designed and executed a holiday party with branded activations, curated décor, and seamless guest flow. The event emphasized both celebration and professionalism, creating a balanced, impactful experience.
The Experience
Employees and guests enjoyed an engaging holiday environment with immersive activations, festive décor, and curated entertainment. The design encouraged both networking and celebration, ensuring the event delivered joy while aligning with McCarthy’s brand.
The Impact
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Strengthened internal culture and employee morale
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Reinforced McCarthy’s commitment to excellence
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Delivered a holiday party that balanced festivity with professionalism
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Created a memorable experience that deepened employee and partner connections.
Client: McCarthy (via TK’s Comedy)
Produced by: The Lavish Brand Collective (subcontracted)
Type: Corporate Holiday Party + Brand Activations + Guest Experience
Client: Methodist Hospital
Type: Corporate
Employee Experience Event
The Challenge
Methodist Hospital wanted to host an employee-centered experience that went beyond recognition—an event that would energize their team, show appreciation for their impact, and reflect their mission of care and excellence.
HerStory Approach
TLBC curated an immersive brand activation with intentional guest flow, engaging activations, and thoughtful details that honored the staff while reinforcing the hospital’s values.
The Experience
Employees were welcomed into a vibrant, curated space with interactive activations and intentional touches that celebrated their contributions. The event atmosphere encouraged connection and created a memorable shared experience for the staff.
The Impact
Boosted employee morale, reinforced Methodist Hospital’s commitment to its staff, and elevated internal culture by showing appreciation in a tangible, impactful way.
Corporate Brand Activation
Client: Laserfiche
Type: Corporate Brand Activation
The Challenge
Laserfiche wanted a branded activation that communicated innovation and professionalism while ensuring guests felt engaged and connected.
HerStory Approach
HerStory Agency curated a forward-thinking, immersive experience with sleek design elements, strategic layouts, and interactive guest flow that reflected Laserfiche’s innovative identity.
The Experience
Guests enjoyed a cohesive brand story brought to life through curated activations that balanced professionalism with creativity.
The Impact
Elevated Laserfiche’s visibility, strengthened relationships with key stakeholders, and reinforced their image as an innovative industry leader.
Client: Girl, Get Dressed
Event: Girl, Get Dressed Fest
Produced in Partnership with: HerStory Agency
Type: Community Activation + Vendor Market + Marketing Support
Date: February 25, 2024Location: Dallas, TX
Girl, Get Dressed Fest (2024)
The Challenge
With a short runway before the event date, TLBC was brought in to close critical gaps in operations, marketing, and guest experience strategy. While venue and vendors had already been secured, the event lacked a marketing plan, audience engagement strategy, and internal infrastructure for logistics or vendor coordination.
HerStory Approach
HerStory Agency delivered strategy and execution to stabilize and elevate the event experience:
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Marketing Strategy + Creative Direction: Branded pre-event shoot, social media rollout plan, and marketing support.
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Day-of Coordination + Guest Flow: Vendor setup, transitions, timing, activations, and run-of-show management.
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Décor + Experience Enhancements: Designed and installed event décor, secured a sponsored bounce house activation, and ensured cohesive visual presentation.
The Experience
Guests entered a vibrant, community-centered festival environment with vendor booths, activations, and curated décor that reflected the Girl, Get Dressed brand. Vendors were supported with clear communication and organized flow, while attendees enjoyed interactive experiences and a bounce house activation sponsored by a local partner.
The Impact
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Secured in-kind sponsorship for branded activations
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Produced branded content assets for future marketing
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Improved vendor coordination and guest flow on-site
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Enabled the founder to focus on visibility while TLBC managed logistics
Tax & Business Summit Gala
Lead Producer: DWJ & Co. | Sub-Contracted Partner: HerStory Agency
Venue: Frisco Hall (Mozart Room)
The Challenge
In past years, the client hosted the MIR Summit in a conference + dinner format. For 2025, the vision expanded: reimagine the event as a black-tie Gala that elevated the guest experience while staying true to its tax and business education roots.
The challenge:
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Transform the format from dinner program to full gala production.
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Balance education, entertainment, and networking in one evening.
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Manage 400+ guests, VIP legacy tables, and sponsor activations.
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Ensure the execution matched the elevated positioning of the new Gala brand.
The Approach
DWJ & Co. led strategy and overall production, with HerStory Agency sub-contracted to provide event operations, guest relations, and design/vendor management.
Our contributions included:
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Operations Planning – Built and executed the run-of-show, vendor timelines, and load-in/load-out schedules. Coordinated catering logistics, program transitions, and speaker readiness to ensure smooth flow from red carpet arrivals to the closing segment.
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Guest Relations – Directed on-site guest services including check-in, wristband distribution, valet coordination, and VIP/legacy table seating. Oversaw ushers, staff, and volunteers to create a seamless experience for all 400+ attendees.
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Venue & Experience Management – Coordinated with Frisco Hall to secure the Mozart Room, LED screen, valet, and upstairs suites for talent and VIPs. Designed the gala flow with legacy tables, elevated stage design, and branded touchpoints.
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Design & Collateral Oversight – Managed production with Satin Pavement, Dream Design Co., and XOXO for branded signage, chair covers, floral installations, and legacy table identifiers.
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Food & Beverage Operations – Confirmed service model: plated meals for legacy tables, buffet for general admission, and upgraded table settings (chargers, linens, etc.).
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Sponsor & Vendor Integration – Oversaw setup for branded sponsor activations, coordinated media coverage, and ensured sponsor visibility aligned with DWJ’s framework.
The Results
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Seamless Transition to Gala Format: Elevated the Summit’s look and feel from a dinner program to a polished gala production.
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Sponsor Visibility: Legacy tables, stage branding, and signage amplified sponsor presence, supporting DWJ’s revenue model.
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Guest Experience Excellence: Managed 400+ attendees through polished check-in, VIP seating, and service touchpoints, ensuring a professional yet welcoming flow.
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Operational Precision: Delivered a tightly run program, balancing red carpet arrivals, educational content, entertainment, and networking without disruptions.
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Scalable Framework: Established a gala model DWJ can replicate and expand in future markets.
The Takeaway
As a sub-contracted partner, The Lavish Brand Collective ensured DWJ’s vision was executed with precision, polish, and guest-centered detail.
By managing operations planning, guest relations, and vendor logistics, TLBC partnered to transformed the Tax & Business Summit Gala into a flagship experience that elevated the brand, delighted attendees, and delivered value for sponsors.
The Momsgiving Social (2025)
Client: Black Moms of Dallas
Produced by: HerStory Agency
Event Date: November 15, 2025
Location: Post Park
The Challenge
The client wanted to curate a simple, chill, low-pressure event for moms—a space that felt easy, intimate, and restorative. While the vision was intentionally relaxed, the planning still required structure, production support, and clear guest flow to ensure the experience felt elevated rather than casual or unorganized.
An unexpected challenge arose when the original venue sponsor fell through, requiring rapid adjustments and creative problem-solving to maintain the quality of the event without disrupting the guest experience.
HerStory Approach
HerStory Agency stepped in to bring clarity, structure, and intentionality to a laid-back concept. The goal was to keep the “chill night in” vibe while still delivering a polished, cohesive experience that aligned with the brand.
Despite late-stage changes—including the venue shift—HerStory ensured that sponsorship deliverables, vendor coordination, guest flow, and all production elements remained consistent and high-quality.
The Experience
Gathered: The Momsgiving Social offered a cozy, elevated evening inspired by a warm “Mom’s Night In.”
The night blended comfort, connection, and low-stress activities designed to help moms unwind and pour back into themselves.
HerStory Agency led all creative and production elements, including:
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Full run-of-show + programming flow
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Creative direction + activation design
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Curated vendor + sponsor experience
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Branded “Know Before You Go” communications
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Guest flow & check-in operations
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Staff, volunteer, and vendor management
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On-site production and execution
The Impact
Revenue & Cash Intake
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21 tickets sold
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Total revenue generated: $748.18
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Silver Sponsor Secured: $175
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Vendor Fees: $150 (two vendors at $75 each)
In-Kind Contributions
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Venue sponsor: $600 value
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Food sponsor: $100 value
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Décor sponsor: $1,250 value
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VIP Experience (Skincare by CMG): $450 value
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Therapist (Guided Mom Chat): $300 value
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TLBC Staff Labor Contribution: $750 value